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World Emoji Day – how PR has embraced the cartoon squiggles

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Posted: 22/07/2019 Written by: Issy Hall

A guest blog by Issy Hall, work experience student

In celebration of World Emoji Day (July 17 is circled on the calendar emoji), we reflect on how PR practitioners have embraced the colourful, quirky symbols to connect with audiences in the digital world.

 

Having evolved from their first appearance on Japanese mobile phones in the late 1990s to becoming the UK’s fastest growing language, there is no denying the importance of the electronic imagery. According to one study, 92% of the world’s ‘online population’ regularly use emojis.

 

In the world of PR, emojis have quickly become an effective resource for demonstrating a brand’s personality and for engaging with younger audiences. With over 2,800 emojis at our disposal, we now have a universal, digital language which can communicate personality, feelings, and sentiment across cultures, ages and locations globally, in ways that words couldn’t before. In the nine years since Apple officially launched their emoji keyboard, the emoji has become more and more influential in how we communicate digitally.

 

With our ever-decreasing attention spans and our craving for quick, visual content, emojis are here to stay and only time will tell how they could develop. So, let’s applaud 👏 their rapid importance, ponder their future 🤔 and celebrate its addition to our PR toolkit 😃

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