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5 top tips for Instagram as it celebrates 10th birthday

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Posted: 06/10/2020 Written by: Matt Stott

Instagram, the quintessential Silicon Valley fairytale, is celebrating its 10th birthday today (October 6).

From its humble beginnings of a simple photo-sharing social media app with 25,000 users on its first day, it has become a one-billion user juggernaut changing everyday life, disrupting industries, sparking trends, and creating brands and influencers. This is the Instagram era and we even have our own mantra: ‘pics or it didn’t happen’.


To mark the Instagram milestone, here are five quick tips from Team G on how to make best use of the social media giant today.


#1 Flash the hashtag

A basic but essential feature for brand awareness, campaign promotion, localisation, and scouting your competition. For one of our clients, around 10-20% of impressions are gained by effective use of hashtags.


#2 Round-up carousels

First introduced in 2015, these get a better engagement rate with users in comparison to single images. Including a video is even better – just keep it to 60 seconds.


#3 Consider ‘user intent’

Many brands fall into the habit of only pushing sales-oriented material. While this works well for many platforms, Instagram’s audiences rarely respond well to overly-commercial posts. Think about why your target audiences use Instagram and create engaging content that compliments their intent.


#4 Vertical limits

If you’re recording a video then record it vertically (or portrait). This is in contrast to Twitter and Facebook where horizontal (or landscape) videos work best.


#5 Add a link in bio

Unlike Facebook, you can’t add clickable links to your posts. However, you can add a link in your bio and signpost your audience to it in your post. Apps like Linktree can also be integrated to help divert Instagram traffic to landing pages.


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