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Care UK

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Care UK is one of the country’s leading independent providers of health and social care services. PLMR Genesis was selected as Care UK’s PR partner for the development of ten new care homes and day clubs in Suffolk.

The Challenge

To build Care UK’s reputation in Suffolk and generate awareness of the multi-million-pound development plan among Suffolk communities and key stakeholders, particularly positioning the quality of care home design, state-of-the-art features and additional nursing and specialist dementia care being offered.

The Solution

A four-year proactive PR, media relations and stakeholder engagement programme. The work delivered by PLMR Genesis paved the way for planning approvals, publicised construction milestones, celebrated each care home opening, built stakeholder relationships and supported sales once open.

The Outcome

We exceeded client expectations in generating new customer enquiries for the ten care home openings, with an average of 18 positive media articles achieved per month. Copywriting for community newsletters and magazines was also delivered to support effective stakeholder relations.

“PLMR Genesis consistently hit or exceeded the KPI targets we set them for PR and achieved fantastic media exposure. They also provided very professional stakeholder relations and event management for ten successful care home openings.”
Sheila Roberts, Communications Manager

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