Case Studies
Edge Hotel School (University of Essex)
The Edge Hotel School is a department at the University of Essex and a leading provider of degrees in hospitality and event management for UK and EU students. The courses include comprehensive work experience to give students the skills, training and education they need to succeed.
The Challenge
To raise awareness of Edge Hotel School among school leavers and increase the number of students who enrol on courses. This was part of a wider objective of promoting the benefits of a career in hospitality.
The Solution
An integrated PR and digital approach was taken with the primary focus on Facebook and Google adverts targeted at school leavers in Essex. This was supported with a strategic PR campaign to promote wider brand awareness.
The Outcome
The digital advertising campaigns led to an increase in traffic to the website and applications from students – the key objectives for the Edge Hotel School. Regular print and broadcast coverage also positioned the University as a leader in work experience led university degrees.
“The targeted digital advertising campaigns were instrumental in helping us reach our key audiences and the creative use of messaging resulted in increased numbers of student enrolments.”
