Case Studies
Global Container Services
Global Container Services is a customs clearance, freight forwarding and logistics services provider to the shipping industry based in Felixstowe, home of the UK’s biggest container port.
The Challenge
To improve their company credentials and reputation, whilst also promoting their services to their target audience. There was a need to update the brand identity and image through improving their marketing collateral.
The Solution
A fresh, new brand identity was created based on the existing logo and this was translated into a new corporate brochure, advertising materials and direct marketing campaigns. At the same time, core messaging and market positioning was developed to make stronger and more compelling.
The Outcome
An overall improvement to the company’s look and feel that made them stand out in their competitive marketplace. The advertising and direct marketing campaigns delivered increased levels of website click-throughs and enquiries.
“PLMR Genesis clearly understood the brief and painlessly created superb new marketing literature and other collateral that clearly communicates our proposition and directly supports our sales activity.”
