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Grant Thornton

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Grant Thornton is one of the UK’s top five accountancy firms, offering expert financial and business advisory services from 24 regional offices across the country. Client since 2011.

The Challenge

To increase Grant Thornton’s brand awareness across the East of England, with focus on the firm’s annual ‘Limited’ reports. The findings of these detailed studies into the financial performance of the 100 largest companies in each county across the region are presented at a series of major events.

The Solution

A year round, strategic communications campaign to support Grant Thornton’s marketing and sales activities and deliver new business, encompassing targeted PR across multiple channels and content for social media.

The Outcome

Achieved 100% coverage in target media for Grant Thornton’s eight 2018 ‘Limited’ events. Print media reach hit 1.93 million, broadcast coverage achieved for six events, including TV for two. Event attendance increased 9%, delivering new client leads and estimated sales resulting in a marketing ROI of 19:1.

“PLMR Genesis works hard to squeeze every last drop of PR for us, ensuring we gain maximum possible coverage. Their work has raised our profile to unparalleled levels providing an invaluable boost to our business development.”
James Brown, Partner – National Head of Growth

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