Havebury is a not-for-profit social housing association managing around 6,500 properties for affordable rent and shared ownership across Suffolk and the East of England.
Our challenge was to work closely with the business and communications team and the chief executive to develop and manage Havebury’s reputation with local, regional and national stakeholders and to support the effective development of the Tenants’ Forum.
Proactive media relations ensured Havebury was never out of the news while our event management support for official openings and community events built positive relationships with tenants and influencers. We also managed design and print including the 24-page Havebury News tenant magazine, Annual Report and around 150 leaflets.
The full service marketing communications expertise from PLMR Genesis helped Havebury to develop a very positive brand reputation with key opinion formers in housing development as well as productive two-way relationships with tenants. This supported Havebury to progress its ambitious new build programme.
“I would not hesitate in recommending PLMR Genesis. They gave us excellent support which was flexible, responsive and professional, to ensure everything was delivered to time, budget and quality. They maintained Havebury’s reputation as a leading social housing provider.”