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IronmongeryDirect is the UK’s largest specialist ironmongery supplier. The company has been supplying architectural ironmongery to tradesmen for 50 years. Starting out as a traditional shop, today customers can browse over 17,500 products in its catalogue and online.

The Challenge

IronmongeryDirect’s core audiences are made up of sole traders and small trade businesses. The company needed to build its profile and reputation across its key target audiences as well as increase website traffic and new customer orders.

The Solution

Through thought leadership pieces, product promotions and survey-based research a sustained and thorough PR programme across trade, local and national media is delivered throughout the year promoting and growing the IronmongeryDirect brand.

The Outcome

A strong and recognisable brand, now among the Top 350 internet retailers in the UK, has been built. The company continues to experience impressive year-on-year growth and is trusted by its customer base with high levels of repeat orders.

“Genesis have generated an impressive amount of coverage, reaching our key audiences with top quality content which promotes our brand and encourages sales. They are great to work with.”
Keri Bryce, Marketing Manager

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