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Lineage Logistics

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Lineage Logistics is a market leader in the provision of large-scale state-of-the-art highly automated warehousing primarily for frozen foods. Lineage operates six facilities in Europe – two in the UK, three in the Netherlands and one in Belgium.

The Challenge

To maximise the profile and reputation of Lineage Logistics across its target markets in the UK and Benelux, achieve a steady stream of positive exposure about Lineage Europe directed towards its target audiences and support sales and business development activity.

The Solution

An integrated PR strategy was developed which included building effective relationships with key media, creating quality content for sector press, marketing collateral, e-newsletters, SEO, social media and writing award submissions. Genesis also oversaw a successful re-branding project.

The Outcome

A communications programme which built the brand reputation of Lineage Logistics within its target markets through high levels of media coverage in key sector press, multiple award wins, creative event sponsorship and increased visitors to the website.

“Genesis has helped Lineage to build its profile and reputation within the logistics and food sectors. They are a pleasure to work with, always being flexible, responsive and proactive.”
Eelco Schnabel, Commercial Director

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