Case Studies

North East Essex Diabetes Service (NEEDS)

Home» Case Studies» North East Essex Diabetes Service (NEEDS)

The North East Essex Diabetes Service (NEEDS), delivers services and education for around 19,000 people living with Type 1 and Type 2 diabetes in North East Essex. The service is managed by the Suffolk GP Federation.

The Challenge

Suffolk GP Federation commissioned Genesis in 2013 to support their ambitious goal of improving diabetes care and patient outcomes in the Essex region. A new integrated care model was being introduced, changing the way that patients would receive their diabetes care.

The Solution

We created and managed a patient consultation so people living with diabetes could help shape their new service model. A series of five local events were held and local patient forums re-launched. The strategy included PR, social media, newsletters and design and print.

The Outcome

NEEDS is seen today as a pioneering and award-winning service for diabetes care. Local events helped re-engage patients with their local service, resulting in improvements both to the levels of care and the outcomes of service users.

“We have been delighted to work with PLMR Genesis who provided essential, expert communications support from the very beginning to the award-winning service it is today.”
Sheila Smyth, Director of Community Services

Related case studies