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Notcutts

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Notcutts is a family-owned group of garden centres, each with their own distinct character. The company was established in 1897 and since then has stood for excellence in gardening, offering the best products, gardening expertise and family friendly experience at 18 local garden centres, as well as online.

The Challenge

Garden centres have evolved and the brief from Notcutts is to further develop and enhance the group’s brand reputation and drive footfall into 18 local centres, with PR to reflect the Notcutts heritage and its forward thinking approach to quality of customer experience and products.

The Solution

Great teamwork with the in-house marketing means all opportunities are optimised to promote Notcutts’ unique heritage as well as the individual characteristics which make each of the 18 centres special. Regular injections of fresh ideas and flexible support maintains momentum.

The Outcome

PR is firmly rooted in the overall marketing programme and consistently delivers media coverage in key local, hyperlocal, regional and national media. The ongoing local programme is supplemented with creative campaigns that run across all 18 garden centres.

“Genesis has supported us brilliantly, working very effectively as an extension to our marketing team. They regularly inject fresh ideas and are very responsive, helping us make the most of every PR opportunity.”
Julie Murray, Marketing Director

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