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OFTEC is the UK’s trade association for the oil heating industry providing the sector’s competent persons registration scheme catering for 1.5 million oil-heated homes. It has 9,600 members including manufacturers, heating engineers, training providers and assessors.

The Challenge

The association has a diverse range of stakeholders to communicate with, from end consumers to technicians and manufacturers. The long-term survival of their industry is currently under threat from evolving Government climate change policy.

The Solution

An integrated approach has been taken that encompasses PR, social media, print and digital marketing in order to disseminate OFTEC’s key messages. Added to this is an extensive lobbying programme.

The Outcome

Significant on-going share of voice across OFTEC’s industry and consumer audiences has been achieved year on year, coupled with increasing levels of reach and engagement through social media. Our lobbying efforts have resulted in a change in government policy and have been recognised through winning several awards.

“PLMR Genesis has been pivotal in achieving our communications and lobbying objectives, and instrumental in securing a brighter future for the industry. Without their highly proactive approach, we would not be where we are now.”
Paul Rose, Chief Executive

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