Case Studies

Prettys Solicitors

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Prettys is a regional firm of solicitors providing a wide range of legal services for businesses and individuals including employment law, family law, commercial and residential property.

The Challenge

With clients in different sectors and across a wide geographic area, the foundation of the communications strategy was built on a core set of values and consistent messaging across media relations, social media and SEO.

The Solution

An integrated strategy combined PR, social media and SEO and generated regular insightful and engaging content for target channels to drive brand awareness, understanding of Prettys’ services and website visits.

The Outcome

The integrated approach helped create a strong brand position for Prettys for both their corporate and private client audiences. Thought leadership and creative content reflected the firm’s personality and expertise.

“The PLMR Genesis PR and digital specialists created and delivered effective media relations, website optimisation and integrated marketing support, working with our teams to understand and effectively promote Prettys’ areas of expertise and our brand values.”
Ian Carr, CEO

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