Case Studies
Raedwald Trust
Raedwald Trust is a multi-academy trust which provides alternative education for pupils who are unable to attend mainstream schools due to exclusion, behavioural issues or short and long-term illness. They manage eight sites across Ipswich, including Ipswich Hospital School, and one site in Bury St Edmunds.
The Challenge
Formed in 2016, the Raedwald Trust has a new opportunity to raise its profile in the local and national education sector and establish itself as a thought-leader on alternative education provision.
The Solution
Implementation of a strategic PR programme, integrated with a new social media presence, to raise the profile of the Raedwald Trust among key stakeholders, media and influencers in the alternative education sector.
The Outcome
Proactive PR has helped to raise the Trust’s profile with regular coverage achieved in local press and new contacts established in national media.
“In the short time that we have been working with PLMR Genesis, they have already proved invaluable with strategic advice and helping to build our profile.”
