Renewables East was the regional body set up to help businesses across the East of England make the most of advice, support and grants for renewables and energy savings.
Renewables East needed to raise awareness of the support available to businesses and organisations across the six counties of the East of England, as well as promote specific campaigns and initiatives.
A wide-ranging media relations programme was devised that made use of a range of news hooks and angles to deliver both region-wide and more local coverage in business press and also local radio and regional TV. Case studies also created good PR opportunities.
A steady stream of high quality coverage was achieved, both news stories and more in-depth editorials as well as interviews. The coverage achieved targets set out and helped to increase enquiries.
“We have been delighted with the media relations activity, including Genesis’ proactivity, flexibility and tenacious approach to handling the account in order to maximise our exposure.”