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Skills Training UK

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Skills Training UK is a leading independent Apprenticeships and training provider at the forefront of UK skills, employability and social mobility.

The Challenge

The Government’s Apprenticeship Reforms and Apprenticeship Levy were about to be introduced and our brief was to help the client explain the changes to their employer clients, maintain market share and break into new market sectors.

The Solution

Our strategy positioned the client as an authority on the Reforms. We created employer guides, website content and materials for target sectors, negotiated speaker slots at industry events and used national and social media to build awareness. A digital advertising campaign targeted key decision makers.

The Outcome

LinkedIn Ads, Google Display and Search Ads drove over 7,000 new website visits and a 78% increase in website traffic. 88% were new visitors. SEO generated page 1 Google rankings for key search terms. PR secured 41 news and feature items in sector and regional media and helped build a national reputation in target markets.

“PLMR Genesis captured the quality of our offer and their campaign generated hundreds of leads. As a result we are now the largest provider for NDT Apprenticeships and are growing our national profile with NHS and other sectors.”
Stephen Crawley, COO

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