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Thrive Tribe

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Thrive Tribe is a national healthy lifestyle service provider offering a range of innovative services and programmes primarily for local authorities aimed at supporting people to lead healthier, happier lives. Their work involves a significant social marketing component.

The Challenge

To educate and change attitudes and behaviours amongst target audiences to encourage them to change their lifestyles for the better. In many instances, the demographics of those needing help and support are often ‘hard to reach’.

The Solution

Gaining a precise understanding of the target demographics and their mind set, as well as the goals, enabled us to develop and implement a strategy involving an integrated communications mix involving relevant touch-points, engaging creatives, and compelling messages.

The Outcome

With the marketing support we provided, Thrive Tribe consistently delivered against their challenging targets for engagement, referral and interventions in support of a wide range of campaigns including smoking cessation, weight management and health checks.

“PLMR Genesis has supported us fantastically. They provide top class support in developing and managing branding, websites, marketing and PR campaigns. On top of this the team is friendly, professional and a pleasure to work with.”
Tim Roberts, Managing Director

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