WNS Assistance is the UK’s leading provider of services to the motor claims community, currently managing over 200,000 vehicle repairs and 300,000 motor claims per annum. Their customers include insurers, brokers and fleets who, regardless of size, benefit from cutting-edge technology and processes.
WNS Assistance had previously not undertaken any promotion of their brand or services. At the same time, there were some significant restrictions on what could be released and a diverse range of audiences, each with distinct messages.
Thought leadership and case studies provided the mainstay of the strategy, ensuring these were maximised through placement in target media, promotion across social media, and inclusion on the website. PR campaigns with alliance partners and award submissions were also carried out.
A significant uplift in the client’s industry profile was achieved through high levels of coverage in target media and good engagement on social media. The company was shortlisted for and won a number of awards.
“PLMR Genesis worked diligently and creatively to deliver us a range of PR outputs that resulted in positive outcomes for WNS Assistance.”