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Consumer Engagement

Creative ideas and strategies which work

We help businesses, community interest companies, charities and public sector organisations to engage with consumer audiences. We help clients to connect, inform and engage with their customers and deliver campaigns UK-wide as well as to specific regions or audiences.

From achieving sign-ups to mass participation events or healthy lifestyle services to driving consumer product sales, our work generates the positive PR and wide media coverage which meets our clients’ goals,

The simplest, most creative ideas usually work best and our consumer PR team knows how to generate the timely news hooks, great photos and newsworthy content which make compelling human interest stories.

Where engaging face-to-face is part of the strategy, we create compelling social marketing and meaningful events which target consumers will want to attend. Our end-to-end service includes a high quality evaluation report with analysis and interpretation of consumer feedback.

See our services and please get in touch to discuss your needs.

Sector experience includes:

  • Accountancy
  • Automotive
  • Building Societies
  • Charities
  • Clinical Commissioning Groups
  • Education
  • Financial Services
  • Health private and public
  • Housing and development
  • Legal
  • Local Government
  • NHS
  • Property
  • Restaurants
  • Social Care
  • Sport and leisure
  • Third Sector
  • Training

Case Studies

Ford

We worked directly with 40 Ford car dealerships to build their profile and reputation in their local markets. This PR won the ‘Best Automotive Campaign’ at the 2012 CIPR Excellence Awards. The strategy involved a group-wide CSR programme of activities that created news stories that could be replicated easily across all dealerships to generate widespread local coverage. In 12 months we generated 1,161 items of local/regional media with 46.6 million Opportunities to See. 98% of coverage included at least two key messages.

“Genesis PR works very proactively to gain significant positive media exposure. We are impressed with how they instigate PR activities which directly contribute to our strategic objectives.”
Chris Hayden,
(ex) Chairman & CEO,
Ford Retail

Needs

We created and implemented the stakeholder engagement and communications strategy for the launch of NEEDS, a new NHS integrated diabetes service in North East Essex. This effectively built awareness and understanding of the new service and engaged patients to directly help shape the final service delivery plan. Tactics involved face-to-face patient engagement, the leveraging of partners and stakeholders, support for patient forums and the use of social media as part of an integrated PR and marketing plan.

“Genesis PR took the NEEDS service from early concept stage to successful launch in a highly cost effective way. Their excellent feedback and evaluation report is being used to demonstrate how we listened and acted on the ideas of patients.”
David Pannell,
Chief Executive, Suffolk GP
Federation CIC

Live Well Suffolk

Commissioned by Suffolk County Council, Live Well Suffolk is the county-wide healthy lifestyles service aimed at reducing smoking prevalence and obesity across the county’s population. A programme of integrated campaigns has included ‘Where’s the sugar monster?’ which engaged 5-11 year-olds and their parents by targeting primary schools. The campaign raised awareness of the hidden dangers of sugar and generated 105 enquiries to Live Well Suffolk’s child weight management service as well as 15 press and radio items.

“Genesis has supported us fantastically. They provide top class support in developing and managing branding, websites, marketing and PR campaigns.” 
Tim Roberts,
Managing Director,
Thrive Tribe

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