By combining the Genesis passion for copywriting, journalism and creative marketing communications we produce well written and visually striking content with the power to convince and convert when disseminated across multiple channels.
Our experience spans the full marketing mix, both online and offline, including websites, PR, email, social media, video, design and print. Our passionate content creators will work hard to develop a full understanding of your audiences and goals before agreeing the key messages which will be fundamental to the content marketing strategy.
We then plan and deliver relevant, engaging and highly valuable content to attract and retain your target audiences and which work for the range of channels selected. From blogs, website pages, social media content and white papers to press releases, case studies and features. We’ll also create the infographics, video and podcasts which make content rich and informative for your audiences.
Great content starts with a great idea, and by keeping abreast of your markets, industry news, current affairs and what’s new in your sector, we know how to identify ideas and content strategies which resonate. We also keep an ear to the ground and find out the questions your customers are asking, helping us create incredible content that people want to read.