We go beyond the expected to get our clients into the news
Our business-to-business team provides expert corporate public relations, helping private and public sector organisations to reach and engage with business audiences or influence debate amongst opinion formers and key influencers.
We provide a PR agency service which goes beyond the expected to get our clients into the news, creating the media exposure to build brand awareness and reputation, as well as drive enquires and sales. We are highly effective in distilling complex issues into compelling PR strategies which achieve the desired outcomes.
For clients with a UK-wide network, or representation in specific regions, we have particular expertise in creating and delivering PR campaigns to engage local business audiences and raise awareness through targeted regional media relations.
Sector experience includes:
Grant Thornton is the UK’s fifth largest accountancy firm and we deliver PR for them across the East of England and East Midlands. Our campaigns to maximise PR for their ‘Limited’ initiatives generated extensive broadcast and business press coverage which has positioned Grant Thornton as an authority on their target mid-sized business segment. New client wins and new quality prospects with good probability of conversion are achieved.
“Genesis PR works hard to squeeze every last drop of PR out of each of our Limited initiatives, ensuring we gain maximum possible coverage to help reinforce our market position as the region’s leading advisory firm. Their work has raised the profile of the events to unparalleled levels providing an invaluable boost to our business development.”
OFTEC is the UK’s trade body and authoritative voice for the oil heating industry. The PR campaigns we created in 2013/14 promoted the OFTEC name and what it stands for, and pre-empted the Government’s green announcements with hard-hitting, factual counter-arguments for national media. Our constant source of authoritative news stories, opinion pieces and comment is targeted to relevant trade and consumer media.
“Genesis’ work and outputs have undoubtedly contributed to some key business objectives. Their extensive coverage in regional media has directly supported an uplift of new boiler sales of nearly 10% year-on-year, while their actions in national media, we believe, has gone a long way towards neutralising publicity on new Government schemes which pose a significant threat to our industry.”
We created a set of activities for 220 local Regus business centres to promote the Regus network and build the reputation of Regus centres as the flexible workplace which frees businesses to work more effectively. As well as gaining substantial media coverage, the activities brought in fresh footfall and helped create and build relationships with other businesses and organisations in their local areas.
“Genesis PR came to us with the concept of using community activities as a way of raising the profile of our 220 UK business centres in local media. They delivered three timely and highly effective campaigns which directly contributed to heightening the awareness of the Regus brand and our network, as well as delivering fresh footfall into our centres with, no doubt, many new customer sign-ups. The team worked highly proactively and tirelessly to ensure these campaigns were a success.”
UK and EMEA PR and