SEO (Search Engine Optimisation)
With Google processing 40,000 searches every second, competition on search engine optimisation is challenging and requires ongoing specialist work to ensure your website features on page one for the key search terms your customers use. It’s an ultracompetitive environment and being certified in Google Analytics and as well as having Google Partner status, this is where the Genesis’ digital team thrive.
Our digital specialists work with our clients to develop effective Search Engine Optimisation strategies and implement delivery. We roll out on-page, off-page and technical SEO services to increase organic visitors and drive increases in business enquiries, leads and sales.
We often start with an SEO audit to gain insight into website performance and benchmark it against competitors in your market. We use specialist tools and techniques to analyse website visitors’ experiences, check whether images are optimised, and analyse key indicators such as correct metadata, the numbers of crawl errors and whether your website is accessible for all audiences.
The techniques we employ for SEO include comprehensive keyword research, identifying the best broad, long-tail and branded keywords that can be embedded into website content and implemented by the media relations and content creation teams across PR, social media and digital marketing.
Our experts continuously develop and drive technical SEO strategies using the latest tools and techniques, including keyword targeting, content and metadata optimisation as well as image optimisation, structured data and targeting featured snippets for increased visibility. We also remove harmful crawl errors to minimise bugs, enhance loading speeds and much more.
We use advanced Google Analytics to achieve visibility through tracking and analysis and our clients receive monthly Impact Reports, quarterly detailed evaluation and continuous strategic consultancy which helps ensure continued optimum performance of their website in supporting business and marketing goals.