SEO and User Experience (UX)
Maximising your online presence in a digital world
Gaining online brand presence and making your website work hard for you ensuring your website meets the requirements of your target audience has never been so important. Let our digital experts achieve your goals.
Improving search engine visibility can deliver a real impact on your business’ bottom line. But while all good marketers understand the power of search marketing, not all have the time, resources and expertise to keep up with rapidly evolving search algorithms and guidelines.
We’ll work with you to increase organic visits and drive enquiries, leads and sales. The techniques we employ to deliver our comprehensive Search Engine Optimisation (SEO) services are sophisticated, requiring up to date know-how and advanced online tools. Critically, we understand the importance of integrating SEO across PR, social media, web content management and digital marketing.
For User Experience, our digital specialists utilise heat mapping, session recording, event tracking and other advanced techniques to understand the user journeys and navigational structure of your website so improvements can be made to reduce bounce rates, increase interaction, drive action, and improve SEO performance. Our bespoke Monthly Impact Reports graphically demonstrate the results we achieve for you.
“The Genesis PR and digital specialists created and delivered effective media relations, website optimisation and integrated marketing support, working with our teams to understand and effectively promote Prettys’ areas of expertise and our brand values.”