The dynamic engagement of stakeholder audiences lies at the core of any effective communications strategy. Our experienced team has worked with a wide range of businesses in a multitude of industries, developing and implementing stakeholder communications strategies to achieve defined goals.
We begin with stakeholder mapping and analysis, to understand the range of stakeholders whose opinions and perceptions will affect your company or organisation’s reputation. From investors, shareholders and employees to local communities, politicians, trade unions, local authorities, pressure groups and more. By prioritising their exact interest and influence on what you do we can begin to shape effective communications strategies, giving the focus where it is needed most.
We then create the right content and messages for each target audience and we work with clients to develop and deliver effective tactical programmes to inform, engage and develop positive stakeholder relations. This might include individual face-to-face meetings for prioritised opinion formers and scheduled printed or e-newsletters for targeted groups of stakeholders. From one-to-one briefings and stakeholder workshops to major conferences, events or extensive public affairs programmes, we use our PR expertise and experience to achieve the right outcomes for our clients.
Throughout, we are trusted advisors, developing effective communications campaigns to positively engage stakeholders, influence opinions, change behaviours and inspire the positive relationships our clients need to support their goals.